Bis351 Wk 1

Ninety percent of new restaurants fail within the for the premier(prenominal) age year. Of those pillowing only trinesome percent go out ride out unfastened at the five year mark. January 2012, the look intoer open a specialty bakery that offers cupcakes in eighteen different flavors, cake pops, push cakes, and specialty cakes. The first three months the melodic phrase did very well but profession has declined steadily since. customer retention is high and complaints about product and customer self-interest are low. Why is melody declining? Is this a viable business? Having established the research question, exploring methods to determine a solution would enticement to the following research proposal. First, using the database of all existing customers place out a survey asking basic demographic information as well as how often they subvert from the business, what they like, what they would improve, what they dislike, and what would make them visit more. Secondly, prepare a short ternary choice surveys for new customers to complete and submit in a box as they exit. Collect data for thirty eld then compile the information. From the information compiled address the top three issues. Once the issues have been addressed send a put across you to all participants with an incentive.

Thirty days after review the fiscal reports and reports that outline how many customers served. There should be signs of improvement, if not clock to research if the business is viable. The steps of the research process were followed and the research reporting does not yield a solution. The process will start again. ! The research question may vary or the design outline may change. The initial design scheme focuses on external customers, this time the researcher would consider disembodied spirit at internal factors such as availability of product, promotional material and marketing. Is the business not growing due to inadequacy of advertizement ?If you want to get a full essay, locate it on our website: OrderCustomPaper.com

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