Ruth's Chris: The High Stakes Of International Exp

EXECUTIVE SUMMARY I, Dan Hannah, VP of Business Development, recommend that we expand our world(prenominal) markets by requireing prime target countries for world-wide amplification via raw(a) franchisees. Selected countries ar Canada, Japan, Belgium and the United Kingdom as their per capita yell consumption, populations, urbanization social status and kinship with the the States are in line with our explicit expectations. With franchises be run by, and with, the people of the selected countries, with the knowledge and can of the spot society, the restaurants depart function and grow as expected indoors shames Chris requirements for service and developing. KEY ASSUMPTIONS Everyone is looking towards addition in national or international markets as the future(a) logical opportunity. basic ISSUES With the issuing of our IPO giving us the equity capitol we acquire to meet our stakeholders expectations, regarding both gross and company egress, we also dep rivation to decide on and implement a plan for expansion that compliments the penetration model that is presently underway as the senior management team has acknowledge that the market development model is the obvious choice for increase taxation and the growth of the brand.

CRITERIA Mandatory criteria, per the management team, are revenue growth, volume of beef consumption and strict use of farming Prime Beef. junior-grade criteria are population figures sufficient to support the higher incomes requisite and no barriers to an affinity to a USA brand such as Ruths Chris. ANALYSIS My conclusiveness is t o select prime target countries for internat! ional expansion via new franchisees as I believe that new restaurants are tiny and that international opportunities offer a tremendous upside. Growing revenue is of import to the shareholders and expanding the base of franchisees internationally will increase the piece of restaurants indeed increasing our market share and royalty fees as considerably as contributing to the national, and now...If you want to get a wide essay, order it on our website: OrderCustomPaper.com

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