Bud Light Target Market Description

Bud Light Tar win Market Ana Carolina Rodrigues Bezerra 5/4/2011  fool MARKET DESCRIPTION BUD LIGHT, the certain(a) sign of a well-be move overd time. Here we go! A ccording to Anheuser-Busch/A-B (http://www.anheuser-busch.com/), Bud Light is change wholly over the world, which pith that the company must develop divers(prenominal) marketing mixes to achieve its goals inside from each one target market, in compute of the fact that each region of the world has its cultural differences (including language) and doweryicularities. Because I live in the U.S., I decided to analyze the American market, more specifically the market radiation patterned by virtually of the West and south-west states that surround California, where I currently reside.

SEGMENTING DIMENSIONS Behavioral need: roughly economic (economy of purchase); physiological (liquid wants and drive); psychological (curiosity; imitation; self-expression and relaxing); Benefits seek: liking (for acceptance; affiliation; status; leisure; sport; complacency; identification; recognition; sociability; and fun); freedom (from nisus; sorrow; loss; anxiety; and pressure) Thoughts: Favorable attitude towards the product, which is considered to be sold at a reasonable price; to have a subtle and refreshing taste; and to convey the figure of expression of a fun time Rate of use: 2 4 times a week, especially on weekends get relationship: positive and ongoing Brand familiarity: preference form of shopping: convenience Type of problem solving: routinized pass along Information required: low Geograp hic component part of the world, country: ! USA Region in country: most of the West and Southwest states (California, Nevada, Arizona, Oregon) sizing of metropolis: no city Demographic Income: $30,000 - $39,000 Sex: 60% male, 40% womanish historic period: 21 - 30 Family coat: no size Family biography cycle: young single Occupation: skillful; clerical sales; students Education: some college; college graduate Ethnicity: innate American, White, racial Social class: lower-middle, middle and...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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