Lenin and Philosophy Essay Example for Free

Lenin and ism EssayThe images dispersed through this document attempt to give an example of how women atomic number 18 systematically remote from their sports settings, and placed deep down a more feminized or internalized manner. In this way, we can see how over and over, in the images of Chynna Doll, Kristina Korneacouvia and others are used further entrench the socio-cultural rules which place within a limited and static sex activity role. The images illustrated throughout this paper are clear examples of Mulveys male gaze paradigm. In most of these photographs the supporter was professionally made up. Their hair was styled in the wind blown look often used on models, they wore makeup, and they were each dressed in sexually suggestive, revealing clothing. In doing so, the media acts within the paradigm of hegemony by send mixed messages. Particularly, sports magazine may seem to portraying young-bearing(prenominal) athletes in a positive light, withal there is a constan t trivialization of the actual performance in sports.This exits those that maintain the power and create the rules to allow women a limited role, while simultaneously maintaining the all-pervasive social dictations on the role of women as passive objects within a male dominated society. In this light, women in sports advertising are women first and athletes second. The status quo of sexual practice hierarchy is maintained by muffling images of strong women, while simultaneously re-encoding women as sexual objects. The 1996 Olympics brought much advantage to female athletes.Many proponents of womens rights and equality in sports though that this marked the final acceptance of women in the sports arena. Womens sports magazines flourished during this time as well. Unfortunately, despite the athletic success on the playing felid and an change magnitude coverage in the media, the media depicted women in less active rolls, oftentimes showing them in their theater and family settings, or dressed in their athletic gear in a provocative way.In this sense, women are allowed to participate in sports, but the underlying message is one that keeps the backdrop of women in the domestic and sexual field. This is a further entrenchment of the aforementioned ideological hegemony of male superiority. Furthermore, this fact reinforces the dominant cultural found that blatantly sexualizes the female experience of success and merit in the sports arena. Ann Balsmo (1996) in her Technologies of the Engendered Body, discusses this phenomenon, stating To be both female and strong today violates traditional codes of feminine identity.Any attempt to reconstruct the body is transgressive out by using signifiers of hyper-femininity. Herein lies the essence of this analysis women today are caught within the traditional structure of male-dominated hegemony and the continuation of this domination through the against the natural identity of the female body. The transgression is balanced vehicle of the mass media. by the light of social and individual discovery, it is now time to take back these traditionally held power roles, allowing a womans body and physical accomplishments to be as worthy of merit and public extolment as those of her male counterparts.Works CitedAlthusser, Louis. Lenin and Philosophy and Other Essays. (Online version) Balsamo, Anne. Technologies of the Gendered Body. Duke Univ. Press, 1996. Blinde, E. , Greendorfer, S. , Shanker, R. (1991). Differential media coverage of mens and womens intercollegiate basketball Reflection of gender ideology. Journal of Sport Social Issues 15, 98114.